dr.ir. PW (Ellen) van Kleef

As an Associate Professor in Food Consumer Science, I focus on exploring how young people navigate healthy food choices amidst temptations in their food environment. Through innovative research methods and a focus on social media's influence, I aim to develop effective interventions and strategies, including nudging, to promote healthier eating behaviours.

http://www.mcb.wur.nl/UK/Staff/Post/Kleef/