JPM (Jim) van Ruijven, MSc

As a son of a commercial lily grower from Westland I am closely connected to the horticultural sector. In my function as researcher water and emission at the Business Unit Greenhouse Horticulture I use my passion for nature and nature conservation as a driving force to increase sustainability of this sector. I apply the knowledge I collected during my education in Industrial Ecology at Delft University of Technology and Leiden University to close material cycles at the company scale or a larger area. A technical solution is only a solution if it is cost-effective for growers, but at the same time has a margin for horticultural technology suppliers.