PC (Puck) Guldemond, MSc

Puck Guldemond is a PhD candidate at the Strategic Communication Group at Wageningen University & Research. She studies the psychological processes that underlie online data-driven political campaigning (Political Microtargeting). She has experience in quantitative research methods such as thought-listing experiments, eye-tracking experiments and computational methods. Her research interests include data-driven campaigning, political influence and behavior on social media, computational social sciences, and populist rhetoric in political communication.