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prof.dr.ir. EH (Liesbeth) Zandstra

prof.dr.ir. EH (Liesbeth) Zandstra

Special Professor Food Reward and Behaviour

Biography

Biography

Liesbeth Zandstra is Professor Food Reward and Behaviour at the Division of Human Nutrition & Health, with a special interest in making the healthy choice the preferred choice. Liesbeth has a part time appointment with Wageningen University and also works at Unilever Foods Innovation Centre Wageningen as Science Leader Reward and Behaviour.

Liesbeth Zandstra obtained her PhD degree in the area of food acceptance, appetite control and the regulation of food intake (2000) from Wageningen University, Wageningen (NL). Directly after her PhD, she joined Unilever R&D in Vlaardingen. In Unilever, she gained extensive experience in science, resource and programme management. She had different roles with increasing responsibilities towards managing larger teams and bigger and more complex research projects. She is currently Science Leader Reward & Behaviour. As of the 1st of November 2017, Liesbeth also has a part time appointment as Professor Food Reward and Behaviour at Wageningen University. Her work focuses on long-term scientific challenges to find new ways to make the healthy and sustainable choice the easy and preferred choice.

Ancillary activities - prof.dr.ir. EH (Liesbeth) Zandstra

Ancillary activities
  • Unilever (1-6-2000/31-12-2027)
    Professor by special appointment at WUR - Unilever 2000-present
  • TKI Agri & Food (2-12-2024/31-12-2025)
    MMIP 4B Sustainable processing and food safety|MMIP 4C Alternative proteins: chain, products, consumer|MMIP 4D Sustainable and healthy food & consumer behaviour
About

Personal information

Address

Stippeneng 4, 6708WE, WAGENINGEN

Building

Helix, 124, 1043

Secretary

+31317480100

Expertise

Food sciences, Consumer behaviour, Consumer preferences, Sensory sciences

Subdivision

Human Nutrition and Health

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